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Barry believes that the end goal of making images is “communication”, and he enjoys the challenge of constructing images that tell stories that resonate with the intended communication. Having worked in the advertising, marketing, photography, film, and allied creative design industries since 1982, Barry Downard's business is based on providing creative visual solutions and concepts (photography, film, CGI illustration, artwork and design) to advertising & design agencies, and publishers. Trained as an interior designer, Barry designed houses, shop interiors, exhibition stands and fashion show productions, played drums and worked as an art director before drifting into fashion and advertising photography. Exposure to all these varied creative disciplines provides for excellent background knowledge informing the love of detail, and the ability to conceptualise the story-telling elements required when constructing his illustrations and photography images. Working with numerous international Creative Directors has honed his ability to understand the communication requirements of creating images. His interest in photography started as an ad agency art director working with photographers, and after leaving the ad agency, he built a successful fashion and advertising photography business working with major SA clients. Barry always tries to avoid photography “cliches”, and is constantly searching to find and refine different techniques, with a special interest in creating photographic “paintings” in camera, with minimal post processing. In 1993, Barry became inspired by the story-telling possibilities of digitally manipulating his photographs, and developed a style of photo-illustration. The illustration technique consists of taking lots of photographs (shot by himself, supplied by client, or stock images), and throwing them into a Picto-Snaffle-Matic machine, stirring it up with a generous dose of fun, and sticking it all together with computer glue. Subsequently, he has broadened his skill set to include cgi modelling and rendering.
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